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Improving Recommender Systems with Text-ID Fusion

A new method combines text and ID features for better recommendations.

― 6 min read


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Table of Contents

Recommender Systems are tools that help people find products or content they might like based on their past behavior. Over the years, these systems have become better at predicting what users want thanks to new information. One important type of information is the text data related to items, such as product titles. This article explores a new approach to combining different types of information to improve these systems.

The Basics of Recommender Systems

Recommender systems work by looking at what users have liked or interacted with in the past. They then suggest similar items that the user may enjoy. Essentially, they analyze user behavior to make informed predictions. Many systems use different models or architectures to achieve this, like CNNs (Convolutional Neural Networks) and RNNs (Recurrent Neural Networks). However, most existing models only use item identifiers, which limits their effectiveness.

To enhance recommendations, many researchers are looking at how to incorporate additional information, especially textual data linked to items. Text data can describe the item itself, such as its title or category. This extra context can provide important insights into user preferences.

The Challenge of Combining Data

Combining text and item ID features in a recommender system is not straightforward. Each type of data has its unique characteristics, making it hard to integrate them effectively. Traditional methods often add text features to item IDs, but this approach does not fully utilize the potential of the text data. Text features often do not contribute to understanding the overall sequence of user interactions.

A more effective method would consider how Text Embeddings at various positions in a sequence can interact with the entire sequence. This means integrating the text information in a way that visually represents the entire sequence of items the user has interacted with.

A New Approach: Text-ID Semantic Fusion

To tackle these challenges, a novel approach called Text-ID semantic fusion has been developed. This method focuses on creating better connections between text and ID features at a sequence level.

Transforming Data with Fourier Transform

One key aspect of this method is transforming item representations using Fourier Transform, a mathematical technique that changes data from one domain to another. In this case, it shifts data from the time domain, where the original information resides, to the frequency domain. By doing this, we can aggregate the global sequential characteristics of the original data into transformed representations.

Once the data is in the frequency domain, we can combine the text and ID features more effectively using simple multiplication operations. This fusion method resembles the process of convolution, which is well-known in signal processing. It essentially allows us to capture the relationships between elements in the sequence better.

Enhancing Text Embeddings

Beyond simply combining data, this approach also improves the quality of text embeddings. The text encoder, which transforms raw text into numerical representations, is enhanced to make these embeddings more distinct. A mixture-of-experts (MoE) method is employed to achieve this. It injects positional information into the text embeddings, enabling them to be more identifiable and meaningful.

By incorporating multiple modulation embeddings, our method can adapt to different scenarios in which text data may relate to user behaviors. This adaptive capability improves the overall effectiveness of the recommendations.

Sequential Representation Fusion

Once we have improved the textual features, we can fuse them with the ID representations. The fusion process is carried out in the frequency domain to maintain the advantages of the Fourier Transform.

This fusion is done through a mutual filtering mechanism, allowing both text and ID features to interact with one another. In essence, it combines information from both sources to create a comprehensive representation of the item.

The Process of Mutual Filtering

The mutual filtering process works by multiplying the transformed text and ID embeddings in the frequency domain. This multiplication captures relationships among items, allowing for a more holistic understanding of user behavior.

Further refinement is achieved through a learnable filter that reduces noise in ID embeddings. The result is a well-structured fusion of information that is essential for effective recommendations.

Building a Comprehensive Framework

The Text-ID semantic fusion approach forms a complete system that can be plugged into various existing recommender frameworks. This flexibility allows the method to work alongside different architectures, ensuring broad applicability in real-world scenarios.

User Behavior Encoding

Once the information is fused, another layer of processing occurs. A user behavior encoder takes the fused item representations and generates a sequence representation based on past user interactions.

This stage is crucial because it directly influences how well the system can predict the next item a user is likely to interact with. The combination of user behavior and the refined item features enables the model to make informed predictions.

Experimental Results

To assess the effectiveness of this new approach, extensive experiments were conducted on several public datasets. The results show significant performance improvements compared to existing systems.

Performance Benchmarks

When tested against a variety of baseline models, the Text-ID semantic fusion approach consistently outperformed other methods. The improvements demonstrate its capability to leverage both ID and textual data more effectively than traditional approaches.

The findings support the theory that flexible, context-aware fusion methods can enhance user behavior modeling significantly, leading to better recommendations.

Analysis of User Groups

Another aspect analyzed was how well the system performed across different user groups based on their activity levels. The results showed that even less active users benefited from the novel approach. This indicates that the method is not only effective for active users but also improves experiences for users who engage less frequently.

The Importance of Textual Representations

The choice of text encoder plays a crucial role in the overall performance of the recommender system. Various models, such as BERT and T5, were tested to analyze their effectiveness in generating textual representations.

Overall, the study found that the BERT model provided superior embeddings compared to others, demonstrating the effectiveness of specific language models in enhancing the quality of recommendations.

Related Work

The field of recommender systems has seen extensive research into various architectures and approaches. Sequential recommendation models have gained traction as they leverage time-based item sequences to predict user preferences.

Previous methods have focused on integrating side information, particularly attributes of items, to enrich recommendations. However, many of these methods rely on simplistic combination techniques that do not fully exploit the advantages of textual data.

Conclusion

The Text-ID semantic fusion approach provides a fresh perspective on improving recommender systems. By focusing on the sequence-level fusion of textual and ID features, it offers a more robust mechanism for capturing user behavior.

With extensive experimental evidence backing its effectiveness, this method stands as a significant advancement in recommender system technology.

Moving forward, applying these ideas to multi-modal recommendations and further exploring the use of language models could yield even more sophisticated systems. The ongoing evolution of technology in this field promises exciting developments for users and developers alike.

Original Source

Title: Sequence-level Semantic Representation Fusion for Recommender Systems

Abstract: With the rapid development of recommender systems, there is increasing side information that can be employed to improve the recommendation performance. Specially, we focus on the utilization of the associated \emph{textual data} of items (eg product title) and study how text features can be effectively fused with ID features in sequential recommendation. However, there exists distinct data characteristics for the two kinds of item features, making a direct fusion method (eg adding text and ID embeddings as item representation) become less effective. To address this issue, we propose a novel {\ul \emph{Te}}xt-I{\ul \emph{D}} semantic fusion approach for sequential {\ul \emph{Rec}}ommendation, namely \textbf{\our}. The core idea of our approach is to conduct a sequence-level semantic fusion approach by better integrating global contexts. The key strategy lies in that we transform the text embeddings and ID embeddings by Fourier Transform from \emph{time domain} to \emph{frequency domain}. In the frequency domain, the global sequential characteristics of the original sequences are inherently aggregated into the transformed representations, so that we can employ simple multiplicative operations to effectively fuse the two kinds of item features. Our fusion approach can be proved to have the same effects of contextual convolution, so as to achieving sequence-level semantic fusion. In order to further improve the fusion performance, we propose to enhance the discriminability of the text embeddings from the text encoder, by adaptively injecting positional information via a mixture-of-experts~(MoE) modulation method. Our implementation is available at this repository: \textcolor{magenta}{\url{https://github.com/RUCAIBox/TedRec}}.

Authors: Lanling Xu, Zhen Tian, Bingqian Li, Junjie Zhang, Jinpeng Wang, Mingchen Cai, Wayne Xin Zhao

Last Update: 2024-02-28 00:00:00

Language: English

Source URL: https://arxiv.org/abs/2402.18166

Source PDF: https://arxiv.org/pdf/2402.18166

Licence: https://creativecommons.org/licenses/by/4.0/

Changes: This summary was created with assistance from AI and may have inaccuracies. For accurate information, please refer to the original source documents linked here.

Thank you to arxiv for use of its open access interoperability.

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