Latest Articles for Digital Marketing

An overview of how app stores influence software creation and distribution.

Learn how to improve sales through better understanding of consumer behavior.

CG4CTR transforms online advertising by focusing on user preferences for better engagement.

How the way search results are shown affects user engagement and satisfaction.

A new method enhances accuracy of advertising predictions in e-commerce.

Learn how to minimize regret in billboard ad spaces.

Examining user behavior's impact on recommendation system performance.

New architecture HSTU enhances recommendation systems for better user experiences.

An analysis of how attention is captured and its impact on society.

Learn how A/B testing can improve online advertising strategies effectively.

New method improves user behavior representation and engagement.

A framework for recommending unseen services to boost user engagement.

A new method for creating personalized content using user preferences.

A/B testing shapes how content is shared and perceived online.

Examining the impact of dynamic scoring on ad auctions and revenue generation.

Recommendation systems must focus on both user engagement and true utility for better experiences.

SCRABLE offers automated solutions for effective app review management.

BankFair improves recommendation systems for users and providers amidst varying traffic.

A new framework for training recommender systems using simulated user interactions.

A look into new methods for ad measurement that prioritize user privacy.

Examining strategies to combat dark pooling in digital ad spaces.

Using ads in LLM outputs could reduce costs while keeping content quality high.

An overview of ad targeting and organic retrieval algorithms in digital marketing.

Discover how language models enhance personalized recommendations in digital platforms.

Exploring the role of airdrop farmers in user growth.

A new method combines ads and answers to enhance online search.

Integrating question-answering systems enhances the online shopping experience.

Enhancing online user experiences through effective behavior analysis.

Integrating AI to enhance marketing strategies and campaign effectiveness.

This study analyzes how platforms promote their own products in search results.

SCALL adjusts embedding sizes for improved recommendations using less memory.

A new model improves click predictions by analyzing user interactions over time.

A framework for improving analysis of simultaneous A/B tests using shared users.

This study examines how toxic comments affect engagement and monetisation for YouTube creators.

A dual graph model enhances video retrieval in online shopping.

Study reveals how better images increase user engagement on Mercari.

The Multi-Treatment Multi-Task framework improves user response analysis in marketing.

A new approach enhances product display for better online shopping experiences.

Learn how to effectively manage A/B experiment settings for reliable results.

A new method enhances data reliability in A/B testing.