Simple Science

Cutting edge science explained simply

Cutting edge science explained simply

Okke Schrijvers

Computer Science and Game Theory Optimizing Advertising Budgets Across Platforms

Strategies for effective budget management in online advertising.

2025-10-26T10:33:40+00:00 ― 7 min read

Statistics Theory The Importance of A/B Testing in Online Advertising

Learn how A/B testing can improve online advertising strategies effectively.

2025-09-02T00:39:20+00:00 ― 6 min read