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Using Language Models to Enhance Scientific Communication

Scientists can improve their outreach through engaging hooks with language models.

― 5 min read


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Talking about science and technology is important for everyone to stay informed in today’s fast-paced world. Many people now learn about these topics through social media, rather than traditional sources like books and journals. One interesting way to share scientific ideas on platforms like Twitter is through something called a Tweetorial.

A Tweetorial is a series of connected tweets that explain complex scientific ideas in a friendly and engaging manner. This informal style allows scientists to connect better with everyday readers. However, creating an engaging first tweet, often called a "hook," is a challenge for many experts. This first tweet needs to grab attention and make readers curious about what comes next.

The Challenge of Writing Hooks

Many scientists are trained to write formally for other experts. This training often makes it hard for them to create content that sounds personal and relatable. They may avoid using everyday language and personal stories, even though these elements can make their work more interesting to a general audience.

Research has shown that using normal, everyday Examples works well to draw readers in, but it can be tough to find the right examples for complex topics. Experts may feel that their training in science writing doesn't prepare them for writing in a casual or engaging manner. To help, we look at how large language models (LLMs) can assist in writing these hooks.

How Can LLMs Help?

Large language models are advanced tools that can generate human-like text based on the prompts they receive. They can help scientists come up with relatable ways to explain their topics. By working with these models, experts can create hooks that connect to readers' lives, avoid using complicated terms, and spark interest in scientific topics.

LLMs can provide suggestions based on common experiences, helping experts think of engaging stories or anecdotes to use in their hooks. This can make the writing process easier and more efficient. Experts can focus more on creativity, while the machines handle some of the heavy lifting in finding good examples and generating engaging text.

Research Directions

Researchers have begun to study how well LLMs can write these hooks. They tried different ways of prompting the models to see which methods produced the best results. The researchers looked at three main strategies:

  1. Basic Instructions: Simply asking the LLM to write a hook based on given instructions.
  2. Instructions with Examples: Providing both instructions and examples of good hooks to guide the model.
  3. Chained Instructions: Breaking down the writing process into smaller steps that ask for specific everyday examples, experiences, and anecdotes.

Study Findings

The results showed that providing examples really helped improve the quality of hooks. However, even with these techniques, the models still needed some improvement. This suggests that while LLMs can be helpful, they don't always produce perfect results on their own.

Following that, researchers created a system that allows scientists to work interactively with LLMs. This system guides them through each step of writing a hook. Users can either accept suggestions, ask for more options, or provide their own ideas. After testing the system, the researchers found that it significantly helped writers create better hooks while reducing the mental effort involved.

Importance of Interactivity

The Interactive element is crucial. It allows users to edit and adjust the suggestions according to their own style. This keeps the writing authentic and personalized. By involving the user in each step, the system helps ensure that the final product maintains the writer's voice and connects with their intended audience.

Steps to Create a Hook

Here are the steps in the interactive process of creating a Tweetorial hook:

  1. Choose a Topic: The user starts by selecting a topic they want to write about.
  2. Generate Everyday Examples: The system provides a set of relatable everyday examples that connect to the topic.
  3. Select a Common Experience: The user picks one of the examples and can generate additional experiences that people might have related to that choice.
  4. Pick a Personal Anecdote: Users choose from examples of personal stories that connect to their selected experiences.
  5. Refine the Anecdote: They input their favorite anecdote and can adjust details to make it specific and vivid.
  6. Create a Final Hook: Based on the previous steps, the system generates a sample hook that the user can edit before finalizing.

User Experience

In a study involving ten participants who were familiar with computer science, the effectiveness of this system was tested. Participants tried writing hooks with and without the assistance of the LLM tool.

  1. Easier Process: Most participants found writing hooks with the system easier because it helped them brainstorm ideas and provided clear direction.
  2. Less Mental Effort: They reported feeling less mentally drained when using the system compared to writing without it.
  3. Improved Performance: The quality of the hooks written with the system was generally better, leading to increased confidence in their work.
  4. Personal Touch: Some participants still felt the need to edit the hooks generated by the machine to ensure they sounded more relatable and reflected their own style.

Conclusion

The use of LLMs in the writing of Tweetorial hooks shows great promise. By helping STEM experts find relatable examples and structure their thoughts, these models simplify the process of communicating complex ideas. The interactive system developed offers support, reducing the mental load on writers while ensuring their unique voices shine through.

This approach can potentially help scientists connect with wider audiences by making science more accessible and engaging. While there are issues with LLMs, such as not always capturing the right tone or providing accurate information, the assistance they offer in the creative process can still provide valuable support.

As this technology continues to develop, there is potential not just for scientific communication, but for various fields where clear, relatable communication is essential. By bridging the gap between technical expertise and public understanding, we can encourage more people to engage with and appreciate science and technology in their daily lives.

Original Source

Title: Tweetorial Hooks: Generative AI Tools to Motivate Science on Social Media

Abstract: Communicating science and technology is essential for the public to understand and engage in a rapidly changing world. Tweetorials are an emerging phenomenon where experts explain STEM topics on social media in creative and engaging ways. However, STEM experts struggle to write an engaging "hook" in the first tweet that captures the reader's attention. We propose methods to use large language models (LLMs) to help users scaffold their process of writing a relatable hook for complex scientific topics. We demonstrate that LLMs can help writers find everyday experiences that are relatable and interesting to the public, avoid jargon, and spark curiosity. Our evaluation shows that the system reduces cognitive load and helps people write better hooks. Lastly, we discuss the importance of interactivity with LLMs to preserve the correctness, effectiveness, and authenticity of the writing.

Authors: Tao Long, Dorothy Zhang, Grace Li, Batool Taraif, Samia Menon, Kynnedy Simone Smith, Sitong Wang, Katy Ilonka Gero, Lydia B. Chilton

Last Update: 2023-12-05 00:00:00

Language: English

Source URL: https://arxiv.org/abs/2305.12265

Source PDF: https://arxiv.org/pdf/2305.12265

Licence: https://creativecommons.org/licenses/by/4.0/

Changes: This summary was created with assistance from AI and may have inaccuracies. For accurate information, please refer to the original source documents linked here.

Thank you to arxiv for use of its open access interoperability.

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